Brand and Visual Designer

Senior Brand & Visual Designer

Our client is seeking a Senior Brand & Visual Designer to lead the transformation of their brand. This role combines strategic brand development with hands-on design execution. You'll be responsible for auditing their current identity and evolving it introducing new design elements, accents, and a refreshed, cohesive visual system.

The ideal candidate has previously led a brand refresh or full rebrand (either agency-side or in-house) and understands how to elevate a brand from its current state to something bold, distinctive, and scalable. Alongside strategic brand work, you will create high-quality visual assets for campaigns, events, and digital channels to bring the refreshed identity to life.

Key Responsibilities

Brand Evolution & Identity

• Audit the clients current brand identity and identify opportunities for improvement.

• Define and implement a refreshed visual identity system (iconography, color palette, typography, imagery style, design accents).

• Develop and maintain comprehensive brand guidelines.

• Ensure brand consistency across all touchpoints.

Design Execution

• Create high-quality visual assets for marketing and sales activities, events, presentations, and digital channels.

• Deliverables may include eBooks, documents, complex diagrams, trade show booth designs, digital ads, print ads, PowerPoint and Word presentations, and more.

• Translate concepts from internal teams and leadership into visually compelling designs.

Creative Leadership

• Act as the brand guardian and advocate for design consistency.

• Provide creative direction and guidance on all brand-related initiatives.

• Stay ahead of design trends and bring fresh, innovative ideas to elevate the brand.

Key Requirements

• Minimum of 5 years of experience as a designer, preferably within a start-up, SaaS, or fast-growing technology company.

• Experience in brand identity design (beyond basic graphic design execution).

• Proven track record of leading a brand refresh or rebrand (agency or in-house).

• Proactive mindset with the ability to identify opportunities for improvement.

• Self-starter with an entrepreneurial mindset who thrives in a fast-paced, remote-first environment.

• Strong ability to work independently with excellent communication and collaboration skills.

• Creative thinker with the ability to generate innovative ideas and adapt to shifting priorities.

• Advanced skills in Adobe Creative Suite (e.g., Illustrator, Photoshop, InDesign).

• Proficiency in Figma.

• Experience with motion graphics tools (After Effects or similar) is advantageous.

• Experience with Affinity is a bonus.