AI Marketing Automation Specialist

AI Marketing Automation Specialist (GoHighLevel Focus)

About the Role

We're looking for a Marketing Automation Specialist with strong experience in GoHighLevel and a passion for crafting AI-powered email and marketing campaigns.
This role is marketing-focused you'll plan and build automated campaigns, develop monthly client email marketing initiatives (with help from AI tools), and ensure all workflows are set up effectively to drive measurable results.

You'll work directly with clients to understand their goals, then translate those into automated marketing journeys. Expect about 70% hands-on campaign setup and automation building and 30% strategic input, creative ideation, and optimization.

Key Responsibilities

• Design, build, and optimize automated email marketing and client communication workflows within GoHighLevel.
• Collaborate with clients to plan monthly marketing and email campaigns, leveraging AI tools (e.g., ChatGPT, Claude) for content ideation, personalization, and generation.
• Create and manage nurture sequences, lead follow-ups, and conversion workflows that align with each clients brand and objectives.
• Build landing pages, forms, and funnel automations within GoHighLevel or other CRM/automation tools as needed.
• Configure and test trigger-based automations, ensuring seamless lead capture, segmentation, and follow-up flows.
• Implement and maintain CRM integrations, connecting GoHighLevel with other tools (Zapier, Make.com, etc.) to ensure accurate data syncing.
• Analyze campaign performance, track open/click rates, and provide reports and actionable insights to improve engagement and ROI.
• Maintain email deliverability best practices, including domain setup, warm-up, and compliance with CAN-SPAM/GDPR.
• Partner with internal team members (e.g., Solution Managers and Engineers) to translate marketing goals into technical configurations and scalable systems.
• Develop templates, SOPs, and best practices for ongoing campaign execution and automation improvements.

Key Requirements

• 5+ years of hands-on experience with marketing automation platforms, ideally GoHighLevel, HubSpot, or similar.
• Proven ability to build and manage email automation campaigns from strategy through execution.
• Demonstrated use of AI tools for marketing copy, subject line generation, and campaign personalization.
• Strong grasp of email deliverability, domain configuration, and sender reputation management.
• Proficiency with Zapier, Make.com, or similar tools to connect and automate cross-platform workflows.
• Experience working in agency or client-facing roles, handling multiple projects simultaneously.
• Strong analytical mindset and ability to interpret campaign data to recommend optimizations.
• Excellent English communication skills for client discussions, campaign documentation, and reporting.
• Self-starter, able to manage deadlines and deliver results in a remote work environment.

Preferred Skills

• Deep GoHighLevel experience or certification, with a track record of building complete client funnels.
• HubSpot certifications (Marketing Hub, Sales Hub, or CRM).
• Familiarity with LinkedIn automation or multi-channel outreach.
• Understanding of marketing attribution models and campaign performance tracking.
• Background in B2B or SaaS marketing.

What Youll Bring

You're not just a builder you're a marketing thinker. You love combining creativity with automation, using data and AI to craft campaigns that drive engagement and growth. You're equally comfortable mapping out client journeys as you are configuring the workflows that bring them to life.