Content and Social Media Specialist

Position: Content and Social Media (Senior) Specialist

Reports to: Marketing Manager
Location: Fully Remote (Start daily at 8:30 AM CST to collaborate with team members)

About Us:
Our client is an established cybersecurity company based in Chicago, looking for a Content and Social Media Specialist. Join our marketing team to support our content initiativesfrom blog writing and social media calendar planning to updating sales materials. If you have a passion for storytelling, an eye for detail, and experience in the cybersecurity industry, this could be the perfect opportunity for you!

Role Overview:
Under the guidance of the Marketing Manager, you will co-create and execute content strategies to grow our online presence, engage our audience, and support business growth.

Key Responsibilities:

• Create and maintain high-quality, compelling content across various platforms, including websites, blogs, social media, white papers, and sales materials.
• Ensure content aligns with the buyers journey and addresses the needs of different personas and stages of the sales funnel.
• Produce SEO content aligned with our SEO strategy and adapt content to appropriate keywords.
• Execute and assist in the development of an intentional social media strategy across selected channels.
• Maintain a social media posting calendar.
• Track and analyze social media and content metrics.
• Collaborate with cross-functional teams and vendor partners to gather information and develop content that showcases company expertise and/or supports our SEO strategy.
• Stay updated on industry best practices, emerging trends, and evolving content tools and formats.
• Work with the Marketing Manager to identify content needs, updates, and revisions, and formulate a workable content roadmap.
• Assist in developing and executing marketing campaigns to promote services and events.

Key Requirements:

• Experience: 3+ years in content and social media marketing, specifically for B2B purposes.
• Industry Knowledge: Experience in the cybersecurity industry (not required to be a technical expert, but knowledge is a significant advantage).
• Skills:
  • Excellent writing, editing, and proofreading skills.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Proficiency in SEO techniques and content optimization.
  • C2 or native-level English proficiency.
  • Familiarity with CMS platforms (HubSpot preferred).
  • Previous remote work experience.
  • Ability to work in the US Central Time zone.

Nice-to-Have Skills:

• Higher education degree.
• Knowledge of AI tools.
• Experience in tracking content performance and making data-driven improvements.
• Proficiency in Canva or InDesign for minor design tasks.