Social Ads Specialist

Full Time

Remote

Our AU based client is currently seeking for a highly creative, analytical and results-driven Social Ads Specialist (Facebook & TikTok) to join their dynamic marketing team. As a Social Ads Specialist, you will be responsible for creating, managing, and optimizing Facebook/TikTok advertising campaigns to drive brand awareness, engagement, and conversions. The ideal candidate should possess a deep understanding of Facebook/TikTok advertising best practices, audience targeting, and ad creative optimization.

Responsibilities

Campaign Planning and Execution: Develop and implement comprehensive social media advertising strategies aligned with client goals.
Technical Expertise: Demonstrate advanced proficiency in Facebook and TikTok's advertising tools, including Ads Manager, Business Manager, and Pixel.
Content Testing: Conduct A/B testing and iterative optimization of ad creative to maximize performance.
Creative Development: Collaborate and communicate with the creative team to produce engaging ad copy, visuals, and landing pages.
Reporting and Analysis: Monitor and analyze the performance of Facebook ad campaigns using analytical tools and metrics such as CTR, CPC, ROAS, and conversion rates.
Staying Updated: Keep abreast of Facebook and TikTok's platform updates and industry best practices.
Collaboration: Work closely with other marketing team members to ensure alignment with overall marketing strategy and objectives.

Qualifications:

Proven experience managing Facebook / TikTok advertising campaigns and achieving measurable results.
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Proficiency in Facebook Ads & TikTok Ads Manager and other advertising platforms, as well as analytics tools such as Google Analytics.
Excellent communication skills with the ability to present findings and recommendations to senior management in a clear and concise manner.
Creative mindset with a keen eye for detail and design aesthetics.
Ability to multitask and thrive in a fast-paced environment.
Strong organizational and project management skills.
Certification in Facebook Blueprint or equivalent is a plus.

Working Conditions:

AU working hours
Remote

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